Privacy Policy

Effective date: July 24, 2026

Who we are

This Privacy Policy explains how Kenneth D. Thompson Sr. (“The DEI Guy”) (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit thedeiguy.com or otherwise interact with us.

If you have questions about this policy, contact us at contact@thedeiguy.com or by mail at Austin, Texas, USA.

Information we collect

We collect information in three ways: information you give us directly, information we collect automatically when you use our site, and information from third parties.

Information you give us directly includes anything you submit through forms on our site — for example, your name, email address, organization, preferred date, and any message you write when you contact us or request a booking.

Information we collect automatically includes your IP address, browser type, device type, the pages you visit, the time you spend on each page, and the site you came from. We collect this through cookies and similar technologies — see our Cookie Policy for details.

Information from third parties may include analytics data from services like Google Analytics and information from social media if you interact with us there.

How we use your information

Respond to your inquiries and booking requests, and provide the services you request
Send you administrative messages such as replies and scheduling details
Improve our website and understand how visitors use it
Send marketing communications, but only if you’ve opted in (you can unsubscribe at any time)
Comply with legal obligations and protect our rights

We do not sell your personal information.

Who we share your information with

We share information only with parties that help us run our business, and only as much as they need to do their job. This typically includes:

Email service providers to send and receive correspondence
Analytics providers to understand site usage
Hosting providers that store our site data
Professional advisors (lawyers, accountants) when needed
Government authorities if required by law

We require these parties to keep your information confidential and use it only for the purposes we specify.

How long we keep your information

We keep your information only as long as we need it for the purpose we collected it, or as long as the law requires. Correspondence and booking records are kept as long as needed to serve you and to meet legal obligations. Marketing data is kept until you unsubscribe.

Your rights

Access the information we have about you
Correct information that’s inaccurate
Delete your information (subject to legal retention requirements)
Opt out of marketing communications at any time
Object to certain processing activities

To exercise any of these rights, email us at contact@thedeiguy.com. We’ll respond within 30 days.

For visitors in the European Union (GDPR)

If you’re in the EU, the General Data Protection Regulation (GDPR) gives you additional rights:

Lawful basis. We process your information based on your consent, the necessity of providing a service you requested, our legitimate interests, or compliance with a legal obligation. We’ll tell you which applies if you ask.
Data portability. You can request a copy of your data in a machine-readable format.
Right to lodge a complaint with your local supervisory authority. A list is available at edpb.europa.eu.
International transfers. Your information may be transferred to and processed in the United States, using safeguards required by GDPR such as Standard Contractual Clauses.

We respond to verified GDPR requests within 30 days.

For California residents (CCPA / CPRA)

California gives residents specific rights:

Know what personal information we collect, use, and disclose
Delete personal information we hold about you
Correct inaccurate personal information
Opt out of the sale or sharing of personal information (we do not sell personal information)
Limit use of sensitive personal information
Non-discrimination for exercising your rights

To exercise these rights, email contact@thedeiguy.com. We’ll verify your request and respond within 45 days.

Children’s privacy

Our site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us at contact@thedeiguy.com and we will delete it.

Security

We use industry-standard security practices to protect your information, including encryption in transit (HTTPS) and access controls on our systems. No method of transmission or storage is 100% secure, but we work to keep your data safe. If a breach affects you, we will notify you as required by law.

Changes to this policy

We may update this policy from time to time. When we do, we’ll change the “Effective date” at the top and, if the changes are significant, notify you by email or with a prominent notice on the site.

Contact us

Questions, requests, or complaints? Email contact@thedeiguy.com or write to us at Austin, Texas, USA.

This policy was last reviewed on July 24, 2026. For specific legal advice, consult a qualified attorney.