Privacy Policy
Effective date: October 14, 2026
Who we are
This Privacy Policy explains how Kenneth D. Thompson Sr. (“The DEI Guy”) (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit thedeiguy.com or otherwise interact with us.
If you have questions about this policy, contact us at contact@thedeiguy.com or by mail at Austin, Texas, USA.
Information we collect
We collect information in three ways: information you give us directly, information we collect automatically when you use our site, and information from third parties.
Information you give us directly includes anything you submit through forms on our site — for example, your name, email address, organization, preferred date, and any message you write when you contact us or request a booking.
Information we collect automatically includes your IP address, browser type, device type, the pages you visit, the time you spend on each page, and the site you came from. We collect this through cookies and similar technologies. We use Google Analytics to see how people use our website. These cookies are on by default, and you can turn them off at any time. We don't use advertising cookies. See our Cookie Policy for details, and use “Your Privacy Choices” at the bottom of any page to change your settings.
Information from third parties may include analytics data from services like Google Analytics and information from social media if you interact with us there.
How we use your information
- Respond to your inquiries and booking requests, and provide the services you request
- Send you administrative messages such as replies and scheduling details
- Improve our website and understand how visitors use it
- Comply with legal obligations and protect our rights
We do not sell your personal information.
Who we share your information with
We share information only with parties that help us run our business, and only as much as they need to do their job. This typically includes:
- Email service providers to send and receive correspondence
- Google for website analytics (Google Analytics)
- Cloudflare to keep spam out of our contact form (Cloudflare Turnstile)
- Hosting providers that store our site data
- Professional advisors (lawyers, accountants) when needed
- Government authorities if required by law
We require these parties to keep your information confidential and use it only for the purposes we specify.
How long we keep your information
We keep your information only as long as we need it for the purpose we collected it, or as long as the law requires. Correspondence and booking records are kept as long as needed to serve you and to meet legal obligations.
Your rights
- Access the information we have about you
- Correct information that’s inaccurate
- Delete your information (subject to legal retention requirements)
- Opt out of marketing communications at any time
- Object to certain processing activities
To exercise any of these rights, email us at contact@thedeiguy.com. We’ll respond within 30 days.
Your privacy choices
Click “Your Privacy Choices” at the bottom of any page to turn analytics cookies on or off. If your browser sends a Global Privacy Control (GPC) signal, we honor it as a request to opt out.
For visitors in the European Union (GDPR)
If you’re in the EU, the General Data Protection Regulation (GDPR) gives you additional rights:
- Lawful basis. We process your information based on your consent, the necessity of providing a service you requested, our legitimate interests, or compliance with a legal obligation. We’ll tell you which applies if you ask.
- Data portability. You can request a copy of your data in a machine-readable format.
- Right to lodge a complaint with your local supervisory authority. A list is available at edpb.europa.eu.
- International transfers. Your information may be transferred to and processed in the United States, using safeguards required by GDPR such as Standard Contractual Clauses.
We respond to verified GDPR requests within 30 days.
For California residents (CCPA / CPRA)
California gives residents specific rights:
- Know what personal information we collect, use, and disclose
- Delete personal information we hold about you
- Correct inaccurate personal information
- Opt out of the sale or sharing of personal information (we do not sell personal information)
- Limit use of sensitive personal information
- Non-discrimination for exercising your rights
We do not sell your personal information or share it for cross-context behavioral advertising, and we honor Global Privacy Control (GPC) signals as an opt-out.
To exercise these rights, email contact@thedeiguy.com. We’ll verify your request and respond within 45 days.
Children’s privacy
Our site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us at contact@thedeiguy.com and we will delete it.
Security
We use industry-standard security practices to protect your information, including encryption in transit (HTTPS) and access controls on our systems. No method of transmission or storage is 100% secure, but we work to keep your data safe. If a breach affects you, we will notify you as required by law.
Changes to this policy
We may update this policy from time to time. When we do, we’ll change the “Effective date” at the top and, if the changes are significant, notify you by email or with a prominent notice on the site.
Contact us
Questions, requests, or complaints? Email contact@thedeiguy.com or write to us at Austin, Texas, USA.
This policy was last reviewed on October 14, 2026. For specific legal advice, consult a qualified attorney.