Cookie Policy

Effective date: July 24, 2026

This Cookie Policy explains how Kenneth D. Thompson Sr. (“The DEI Guy”) (“we”, “us”) uses cookies and similar technologies on thedeiguy.com. It works alongside our Privacy Policy.

What cookies are

Cookies are small text files placed on your device when you visit a website. They help the site remember things about your visit — like your preferences — and let the site work properly. Other technologies like pixels, web beacons, and local storage do similar things.

What we use them for

We group the cookies we use into four categories:

Strictly necessary cookies make the site work. They handle things like load balancing and remembering your cookie choices. You can’t opt out of these without breaking the site.

Functional cookies remember your preferences (language, region, display settings) so the site feels familiar across visits. These are optional but improve your experience.

Analytics cookies help us understand how people use the site — which pages are popular, how long visitors stay, where they come from. The main analytics provider we may use is Google Analytics.

Marketing cookies (only if applicable) track your activity across sites so we and our advertising partners can show you relevant ads. If we use these, they typically come from platforms like Meta or Google Ads.

Specific cookies we use

Webflow session — strictly necessary — site session management
Google Analytics (_ga, _gid) — analytics — anonymized usage statistics
Meta Pixel (_fbp) — marketing, if used — ad targeting and conversion tracking
Cookie consent (fs-cc) — strictly necessary — remembers your cookie preferences

This list isn’t exhaustive — third-party widgets (embedded videos, chat tools, social share buttons) may set their own cookies.

How to control cookies

Cookie banner. When you first visit the site, the cookie banner lets you accept or reject non-essential cookies. You can change your preferences anytime using the Cookie Settings link in the footer.
Browser settings. All major browsers let you block or delete cookies. Search “manage cookies in [your browser]” for instructions.
Opt-out tools. Google Analytics: tools.google.com/dlpage/gaoptout. Digital Advertising Alliance (US): optout.aboutads.info. We honor “Do Not Track” signals where technically feasible.

If you block strictly necessary cookies, parts of the site won’t work.

For visitors in the European Union

Under the EU ePrivacy Directive and GDPR, we obtain your consent before placing non-essential cookies. The cookie banner lets you accept all, reject all, or customize your preferences. You can withdraw consent at any time through the Cookie Settings link in the footer.

Changes to this policy

We may update this Cookie Policy as we add or remove tools that use cookies. Changes will be reflected in the “Effective date” above.

Contact

Questions about cookies on our site? Email contact@thedeiguy.com.

This policy was last reviewed on July 24, 2026. For specific legal advice, consult a qualified attorney.