Cookie Policy

Effective date: October 14, 2026

This Cookie Policy explains how Kenneth D. Thompson Sr. (“The DEI Guy”) (“we”, “us”) uses cookies and similar technologies on thedeiguy.com, and how you can control them. It works alongside our Privacy Policy.

What cookies are

Cookies are small text files placed on your device when you visit a website. They help the site remember things about your visit — like your preferences — and let the site work properly. Other technologies like pixels, web beacons, and local storage do similar things.

What we use them for

We group cookies into four categories:

Essential cookies. These are necessary for the website to work and cannot be switched off. They are usually only set in response to something you do, such as saving your privacy choices or filling in a form.

Analytics cookies. We use Google Analytics to count visits and see which pages are most useful, so we can improve the site. These are on by default, and you can turn them off at any time (see below).

Marketing cookies. These would let ad platforms use your visit to show you ads on other websites. We don't use any right now, and they stay off unless you turn them on.

Personalization cookies. These remember choices you make so the site feels familiar on your next visit. We don't use any right now, and they stay off unless you turn them on.

Specific cookies we use

Privacy choices (fs-cc, fs-cc-updated) — essential — remembers your privacy choices — 1 year
Google Analytics (_ga, _ga_BPYFCCRR7F) — analytics — counts visits and shows which pages are most useful — up to 2 years
Cloudflare Turnstile — essential — keeps spam out of our contact form — Cloudflare may set its own cookie

Google Analytics cookies are set by Google on our behalf. Cloudflare Turnstile, which keeps spam out of our contact form, loads for every visitor because it's part of how the site works, and it may set its own cookies. We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

How to control cookies

You can change your choices at any time by clicking “Your Privacy Choices” at the bottom of any page. Choosing “Reject all” turns off analytics cookies and deletes the Google Analytics cookies we had set. After that, Google may still get a basic, cookie-free signal that a page was viewed. It carries no cookies or ID tied to you. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out, and analytics cookies stay off. If you visit from the European Union, the UK or Switzerland, analytics cookies stay off unless you turn them on. You can also block or delete cookies in your browser settings. Turning off essential cookies may affect how the website works.

Opt-out tools. Google Analytics: tools.google.com/dlpage/gaoptout. Digital Advertising Alliance (US): optout.aboutads.info.

For visitors in the European Union

Under the EU ePrivacy Directive and GDPR, non-essential cookies need your consent. If you visit from the European Union, the UK or Switzerland, analytics cookies stay off unless you turn them on. Until then, Google may still get the basic, cookie-free signal described above. You can change or withdraw your choice at any time by clicking “Your Privacy Choices” at the bottom of any page.

Changes to this policy

We may update this Cookie Policy as we add or remove tools that use cookies. Changes will be reflected in the “Effective date” above.

Contact

Questions about cookies on our site? Email contact@thedeiguy.com.

This policy was last reviewed on October 14, 2026. For specific legal advice, consult a qualified attorney.